Instagam

Contributed to the design of high-impact interaction systems across Instagram campaigns, shaping how users engage with time, notifications, and conversation layers. Led UX and visual direction for core surfaces including notification systems, time-based interactions, and comment interfaces, with a focus on youth audiences. Developed layered UI behaviors, including glass-like treatments, to enhance depth, hierarchy, and clarity within notification environments. Balanced usability, engagement, and behavioral nuance within globally scaled product experiences.