Livy

Key contributor in building Livy from an early-stage Paris startup into an international lingerie brand (25 stores, $3.8M revenue). Defined and led the brand’s visual language across campaigns, social, and all touchpoints, establishing a distinct, image-led positioning. Directed shoots, developed campaigns, and oversaw execution across digital and print. Built and grew @livystudio from 0 to 70K, setting a clear and recognizable voice early on. Led the brand end-to-end across campaigns, digital, motion, and product language, building a cohesive and highly controlled identity from the ground up.