Livy

Played an essential role in transforming Livy from a Paris-based startup into a global lingerie brand with 25 stores and a $3.8M turnover in 2018. Led art direction, built the brand’s visual language, and managed the @livystudio Instagram, growing it from zero to 70k followers. Crafted campaigns, directed photo shoots, designed digital and print assets, named collections, wrote press releases, and sourced creative collaborators—wearing every hat needed to bring the brand to life. A deeply versatile contribution that shaped Livy’s identity at every level.