Uber
Crafted the visual identity for Uber’s “Earn Like a Boss” 360 campaign—developing design systems, graphics, and animations that flowed seamlessly across film and print. The work balanced Uber’s strict brand guidelines with bold, playful energy, bringing consistency and punch to every touchpoint.
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Graphic Design & Art Direction & Motion Design
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Johannes Leonardo
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Senior Visual Designer
For Uber’s Mother’s Day activation—part of the “Earn Like a Boss” campaign—I created the visual identity inspired by Spotify Wrapped. The mobile site featured a playful quiz estimating what moms would earn if paid by Uber for driving their kids. I led design and animation, blending boldness and fun within Uber’s clean, tightly controlled brand system.
