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Creative direction + Visual artwork + Copywriting
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Rad
Rad
RAD, the cult French streetwear label in the early 2010, helped launch Sarah Tamani’s career after discovering her “Everyday is like Yetta” illustration online. What followed was her first-ever clothing collection—turning her drawings into viral, wearable art seen across the streets of Paris. Five collections later, her bold visual language had found a new canvas: the people.
Everyday is like Yetta, 2014
The Real Fake Collection, 2014
Screw Valentine Collection, 2015
Stronger Girls, 2015
The French collection, 2016
Some of my old sketches…
