-
Art Direction & Design
-
Associate Design Director
-
McCann
Smirnoff
Led design across three major 360 campaigns: We Do We, We Misses YOU, and Ice, spanning OOH, social, print, and motion. As part of the McCann design team, Sarah Tamani shaped visual concepts, layouts, and animations that brought culturally resonant storytelling to life.
A bold remix of Smirnoff’s classic layout, featuring custom motion art-directed with an animator and a bottle-as-hourglass concept—sand marking time, not just drinks.
We Do We
Conceived and designed by Sarah, this direction uses colorful silhouettes to stand in for people or products—visually expressing the collective missing YOU. Absence becomes a presence through bold negative space.
We misses YOU
Explored through three directions: type-led minimalism with sharp messaging, witty graphic statements centered on ice as a symbol, and playful remixes of brand assets—like curving the Smirnoff sticker into expressive, rebellious forms.
Ice
