The Roxy Hotel
& Sohogrand Holiday Cards
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Illustration & Art Direction & Animation
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The Roxy Hotel (for both the Roxy Hotel & Sohogrand)
Following the viral success of her Night Emperors series and her collaboration with JR, Sarah Tamani was commissioned by Soho Grand Hotel to create two large-scale collector artworks representing the Soho Grand and Baby Grand clubs. These striking pieces now have a permanent home in the Soho Diner and Baby Grand, adding to the venues’ cultural atmosphere. She also illustrated their holiday cards—complete with custom animations for social media—and designed their exclusive VIP membership card.
